Technology
We have extensive consumer
data
and diverse tools
to support analysis.
data
and diverse tools
to support analysis.
GROUP SYNERGY
01
The top database in Japan for learning about consumer insights and needs.
Dentsu Group conducts independent research and coordinates with partner companies to understand consumers deeply. At a time when consumer preferences are changing and diversifying, we are updating and expanding our data using advanced technology.
Who's your customer?
Which websites
do they visit?
Which TV or radio programs do
they watch/ listen to?
How do they interact?
Where do they go?
What products and services do they buy?
What are their ideas
and values?
Constantly updated advanced support tools to remain effective.
Dentsu Group provides a wide range of analysis and verification tools to solve problems. We are constantly updating and adding new features to respond to the progressing digitalization and diversification of media. This is how we guide our clients to succeed in their businesses.
Analysis and strategy development
Examples:
- Market research and competitive review
- Gather and analyze multifaceted data on industry trends and competitor information.
- Understanding the purchase journey
- Understand all standard and critical customer touch points from awareness to purchasing.
- Understanding consumer insights
- Assess consumer attitudes and behaviors through a blend of Dentsu's unique data and single-source information.
Planning and
implementation
Examples:
- Strategy for optimal media placement
- Simulate the optimal mix of media placement and budget allocation to achieve client goals.
- Implementing online/offline integrated solutions
- Enforce continuous communication across multiple customer touch points.
Outcome evaluation
Examples:
- Quantification of advertising effectiveness
- Assess advertising effectiveness in quantitative terms with KPI.
- Survey design and implementation
- Visualize variations in consumer attitudes and buying behavior through marketing activities.
Customer relationship
management and
development
Examples:
- Creation and use of customer databases
- Acquire and apply a variety of data to advertising distribution and customer-facing services.
and more